I am a huge fan of the shift dress as it embodies the essence of simple, chic attire. I knew it gained popularity in recent years but wasn’t familiar with the exact history.
Until my fabulous Lilly Pulitzer 2014 monthly planner arrived.
(On an aside, who knew it would be so hard to find an appealing planner with only months-at-a-glance? While the Lilly one is a bit big, I am in love with the style.) On the first page, there is a quick story on the history of the Lilly and her brand. What a great role model. She designed shift dresses for herself to hide the citrus stains she got while working at her citrus stand. When her high school friend Jackie Kennedy wore one, her design business took off. She’s been designing beautiful prints (while still planning fabulous parties) ever since!
Wouldn’t it be great to go back 50 years, attend the parties, and wear the colorful clothes? Luckily Lilly’s retail business is still thriving today. This sweater. WANT.